The main surface is the sheet.
Advertising on packaging has been around for decades. What is different here sits on the paper itself: the print appears again with every use – in the hand rather than on a screen.
The sheet
The print runs across the individual sheets and appears again with every use. No other advertising medium is picked up this often – and no other surface earns the line “advertising people actually use”.
A roll is not seen once; it is used again and again over about six days. Every use is a contact, each one with full share of voice.
The format follows the sheet of the roll you choose, and the print repeats along its full length. Exact dimensions are fixed with the proof.
Little, clearly set
Tissue is printed in one or two colours at low coverage: the paper stays white, absorbency is preserved and the paper structure stays visible. Proofs and the artwork specification come with the conversation.
- Logo and wordmark
- Claim or campaign message
- QR code as a response channel
- Coupon code or URL
Three surfaces that come on top.
They can be booked on their own or combined with the sheet into one continuous campaign.
Sleeve
The largest continuous surface – visible on the shelf and in the household.
Inner core
Appears as the roll runs out: the ideal place for the repurchase prompt.
Outer packaging
The selling unit on the shelf – the first contact at the point of sale.
What a booking looks like in practice.
Four colour worlds, the same surface: the roll carries any visual language – light and warm, cool and clear, bold or dark. Sonnhald, Norval, Vivaro and Torrefa are invented brands; no campaign of this kind exists.
All images are design examples and the brands are invented. In production the print on the sheet is lighter than shown – one or two colours, with the paper structure visible.
The roll in motion.
Two short sequences show how the print runs across the roll and the unrolled sheet – silent, on a loop.
Silent sequences. If your system asks for reduced motion, they are paused and show controls.
The surfaces compared.
| Surface | Visible | Strength | Surfaces / roll |
|---|---|---|---|
| The sheet · main surface | With every use | Highest contact frequency | 1 |
| Sleeve | Shelf and household | Largest surface | 1 |
| Inner core | At the end of the roll | Repurchase prompt | 1 |
| Outer packaging | Point of sale | First contact | 1 |
“More than advertising. Everyday life.”
Ask to see samples.
We will send printed samples and the artwork specification per surface.