Contacts you can actually calculate.
The contact figure of a Rolle by Glüx campaign comes from three numbers: the print run, the household size and how long one roll stays in use. Move the sliders to model your own scenario.
Rolls per campaign
Swiss average: 2.3
Days on which the roll is used
1.38 m
Gross contacts per campaign
100,000 rolls
× 2.3 people / household
× 6 days in use
= 1,380,000 contacts
Model based on the print run. Gross contacts, not de-duplicated.
What you actually measure.
The contact figure above is a model. What gets measured is what the campaign triggers – through a response channel of its own per print run.
QR code
One code per campaign and, if you want, per batch or region. Every scan is counted.
Campaign landing page
A page that belongs to this print run alone. Sessions, dwell time and bounces are your numbers.
Coupon code
One code per print run shows how many contacts carry through to a purchase – the hardest evidence there is.
Regional targeting
Separate codes per region or channel make visible where the print run works and where it does not.
Kept apart honestly: reach is calculated, response is measured. We claim no recall effect we cannot survey.
Costed clearly, no surprises.
- Clear and transparentOne price per campaign, no auction and no later adjustment.
- Little wastageThe print run goes where it is needed – into the household.
- Fixed price per campaignYou know the cost before production starts.
- Guaranteed deliveryThe agreed quantity is delivered, not merely booked.
“More than advertising. Everyday life.”
Model your scenario.
Tell us print run and time window – you will receive a fixed-price quotation.