Rolle Glüx Advertising on kitchen paper
DE Swiss Prime Taste AG
For brands

Your brand, where everyday life happens.

Advertising everyone uses. Rolle by Glüx puts your artwork on a product that is a household staple and is picked up daily for weeks.

“Your brand. In everyday life.”

Why Rolle by Glüx

Six reasons that speak for everyday life.

01

100 % share of voice

Your brand stands alone on the surface. No surrounding content, no competitors, no distraction.

02

Repeated contact

A roll is not seen once, it is used again and again over days.

03

High acceptance

The advertising does not annoy, because the product has real use.

04

Physical presence

An object in the household works differently from an ad on a screen.

05

Measurable

A QR code on the sheet, your own landing page, your own coupon code: response is counted, not estimated.

06

Fixed price

Clear costing per campaign, guaranteed delivery, little wastage.

Why kitchen paper

The real mass touchpoint.

No other medium combines this coverage with this contact time – and it does so regardless of target group and lifestyle.

Coverage

A staple, not a target group

Kitchen paper gets bought without anyone having to decide in favour of it – in households, offices, workshops and businesses.

Effect

High acceptance

The surface is not perceived as an interruption; it belongs to the product.

Contact time

Weeks, not seconds

About six days of use per roll – a pack stays with the household for about three weeks, every single day.

Spread

Independent of the target group

Age, income, media habits: the product reaches everyone, because everyone needs it.

How it runs

From enquiry to delivery.

1

Briefing

Print run, time window and ad surface are agreed.

2

Artwork

You supply the design, we check printability and format.

3

Production

Printing and converting; fixed price and date are set.

4

Delivery

Guaranteed delivery into the agreed channel.

Which surfaces are available is shown under Ad surfaces. What a print run means in contacts, you can work out yourself under Reach.

Next step

Apply the concept to your brand.

Send us your objective – we will run the numbers on print run and surfaces.

Presentation Specification sheet