Advertising on kitchen paper · Switzerland
Advertising people actually use.
Rolle by Glüx brings two sides together: brands looking for reach in everyday life, and retailers who want a high-frequency product without the risk. We sit in between – we organise the ad space, the production and the delivery from one hand.
- Main ad surface
- the sheet
- Share of voice
- 100 %
- Ad surfaces per roll
- 4
- Time in use
- about 3 weeks per pack
- Pricing
- fixed per campaign
Three sides, and all of them win.
An advertising medium only works if it adds up for everyone involved. With Rolle by Glüx the brand pays for the surface, the retailer gets a product that makes commercial sense, and the household gets something it needs anyway.
Reach in everyday life
Physical presence over weeks, full share of voice, and a contact figure you can actually calculate.
Frequency without risk
Advertising revenue lowers the purchase price. A staple that drives footfall, with guaranteed delivery.
Useful, not interrupting
A product people need. The advertising simply comes along without getting in the way – which is why it is accepted.
“Win, win, win.”
Attention costs more – and does less.
Classic and digital channels are losing their grip. The contact happens, the effect does not.
- Banners are ignoredBanner blindness and ad blockers cut real visibility.
- TV gets zappedThe ad break is the pause, not the content.
- Social ads get skippedA few seconds decide – usually against the brand.
- CPM rises, impact fallsYou pay more for contacts that trigger less.
- No physical contactThe brand stays on the screen instead of in the hand.
An ad surface you cannot click away.
Kitchen paper is not a medium people consume, it is one they use. That is exactly what makes it strong as an ad surface – and predictable as a retail article.
Onto the shelf
The brand is printed on the sheet – plus the sleeve, the core or the outer pack. We produce and deliver.
Into the household
The roll sits in the kitchen, the workshop or the bathroom – visible, without anyone having to call it up.
Into the hand
About six days of use per roll, about three weeks per pack – that is what creates repeated contacts, each one with full share of voice.
“No clicks. No skip. No scroll.”
Your brand. In everyday life.
Tell us which side you are on – we will come back with what fits.